A conference to promote and highlight the tourism potential of the central coastal province of Phu Yen was held in Pleiku City in Gia Lai Province on June 3.
Phu Yen Province has a deep historical past, and combined with its Viet and Cham cultures it could be promoted to attract a wide range of tourists, said Pham Van Bay, deputy director of the provincial department of Culture, Sports and Tourism.
The conference was held to strengthen tourism development cooperation with other highland and coastal provinces and create favourable conditions for travel companies to exchange and join hands in bringing visitors to Phu Yen.
