Under the strategy, Khanh Hoa aims to become an international hub for marine tourism and services by 2030, ranking among the country’s top five localities for tourism development and gradually establishing itself as a leading destination in Southeast Asia. Tourism is identified as a spearhead sector of the provincial economy, built on the foundation of the marine economy.
Key targets include total tourism revenue of around US$9 billion; a 20 percent contribution to GRDP; 33 million visitor arrivals; an average stay of four to five days; visitor spending 1.5 to two times higher than in 2025; an accommodation capacity of about 100,000 rooms with 75 percent meeting three- to five-star standards; and the creation of more than 300,000 jobs.
Since the beginning of 2026, Khanh Hoa has welcomed seven international cruise ships, with more than 13,875 passengers disembarking to visit local attractions. According to cruise line registrations, the province is expected to receive an additional 35 international cruise calls this year, signaling a positive outlook for the recovery and growth of its cruise tourism sector.