ICECON Vietnam is a new brand developed by CJ CGV, the largest film distributor and cinema operator in Vietnam and one of the top 5 cinema chains in the world, offering four lines providing new entertainment experiences to audiences likely Stage, Play, Channel, and Library.
The “Stage” presents successful music documentary films, such as Taylor Swift's "The Eras Tour," BTS's "Yet to Come in Cinemas," and Blackpink's "World Tour [Born Pink] in Cinemas", and impressive performances by Vietnamese artists.
The “Play” line turns the cinema into a stadium where audiences can immerse themselves in the exciting atmosphere of sports matches and esports tournaments.
The line of “Channel” turns content on social media platforms into cinema versions, and gathers reality TV shows and interactive games.
The “Library” offers diversified knowledge through exhibitions, workshops, and programs on career guidance for children.