Enterprises need to maintain the quality standards of their products and the Government needs to develop a strategy to promote Vietnamese products abroad, to ensure a sustainable growth in the export sector.
Le Quang Dung, deputy director of Saigon Cosmetic Joint Stock Company, emphasizes that quality standards of export goods must be maintained to ensure their demand and value.
Mr. Dung said that customers from a rather complacent market like Cambodia have complained about the declining quality of Vietnamese goods. They said the quality of some Vietnamese goods has not been as good as it was when initially it entered the market.
Enterprises need to invest in their production to create unique designs and improve quality standards of products, he added.
Mr. Dung said he had learnt from his company’s experience that if they invested in new designs, packaging and new fragrance products, they were bound to sell well and at good prices.
He said that manufacturers must learn about international quality standards to apply it to their production, to add value to their products.
Enterprises that have to import materials to make products need to maintain good relations with importers and take advantage of their support in terms of pricing, he added.
Tu Minh Thien, director of the Ho Chi Minh City Investment and Trade Promotion Center, said enterprises need to focus on some products that have a competitive edge, like processed foods, to build a brand name by improving quality standards and design.
He added that once these products meet with quality standards, enterprises should tie up with giant trading groups like Metro, Big C and Lotte to bring these Vietnamese goods into the global distribution network.
Government assistance
Mr. Dung said in order for Vietnamese enterprises to enter new export markets, the Government should exempt or reduce taxes for them, give them funds to improve production technology and effectively organize promotion and marketing of Vietnamese goods.
Relevant agencies must provide exporters with timely updated information on the global market and polices of countries, as well as forecast market situations, he added.
Mr. Dung said that enterprises and product associations need to support and help manage enterprises, to prevent local enterprises from competing with each other in terms of export prices.
Dr. Pham Quang Dieu from the Vietnam Institute of Economy said ministries and relevant agencies should develop research programs to boost trade of strategic goods and develop production of materials used for making export goods.
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