Dozens of Tiktokers will join hands with merchants of Ben Thanh market to livestream to sell products under the framework of “Ho Chi Minh City Shoppertainment 2023 - Ben Thanh Heritage Market” which has taken place from December 11 to December 16.
The program was co-organized by the Ho Chi Minh City Department of Information and Communications, the Ho Chi Minh City Institute for Development Studies and the People’s Committee of District 1 which was among the activities promoting and stimulating the consumption demand during the year-end season to help merchants rapidly adapt with the new method of selling products.
In the framework of the program, the organizing unit will also open a sightseeing tour at Ben Thanh market for Ho Chi Minh City leaders, digital content creators, representatives of media agencies and so on.
Previously, Deputy Director of the Department of Information and Communications of Ho Chi Minh City Nguyen Ngoc Hoi said that the products and services have been more and more promoted widely on e-commerce platforms, contributing to boosting the e-economy.
Some photos feature a bustling atmosphere at Ben Thanh market tonight
