In its announcement, the company said that from June 1, Facebook ads in Vietnam will be subject to an additional 5 percent value-added tax (VAT). This will affect advertisers who set Vietnam as the target country for business or personal addresses.
According to Facebook, VAT will be collected in two ways. With the automatic payment option, a 5 percent tax will be charged before the ad goes live. As a result, users will have to pay extra for an advertising plan on the platform. If an advertiser chooses to pay manually, VAT is calculated based on the actual rate, depending on the balance in the ad account.
An additional 5 percent tax will be applied to all of the platform's ads, targeting customers in Vietnam and requiring advertising partners to add a tax code to the payment settings, Facebook said.