A cultural and creative hub (CCH) is a place, physical or virtual, which brings people together to express artistic ideas and creativity in a free and open environment, and in turn allows them to share a variety of artistic outputs with their communities. In Vietnam, most CCHs are independent arts and creative spaces, often led and managed by artists and creative practitioners.
The project is part of the National Strategy for the Development of Cultural Industries to 2020, vision 2030 by the British Council and VICAS that has jointly implemented a series of activities in support of organizations and practitioners in the fields of arts, culture, and creativity.
The project has been designed to encompass three inter-linked key components. The first surrounds capacity building for CCHs managers and owners, as well as their artists and creative practitioners – in particular, in terms of management, audience development, and other specialized creative and cultural skills.
The second component aims to create opportunities – via policy dialogues, direct and open exchanges between CCHs and administrative agencies of the cultural sector. This will facilitate both governmental support, and CCHs contribution to the national strategy for the development of cultural industries.
The third component promotes the sharing, learning, and networking amongst hubs from different regions in Vietnam, as well as between Vietnamese hubs and their European counterparts.
The development of the network of Vietnamese CCHs will contribute to the cultural and arts of the living in the country. The project will not only focus on big cities such as Hanoi, Ho Chi Minh City and Da Nang, but also aim to reach further to connect with hubs and audiences in non-urban areas.