In 2025, Vietnam aims to increase coffee export turnover to US$8-10 billion, focusing on expanding markets for processed coffee and shifting to higher value chains.
According to the Vietnam Coffee and Cocoa Association (VICOFA), Vietnam targets to increase the exports of roasted and instant coffee and reach an export turnover of US$5-6 billion by 2030.
The sharp increase in coffee prices over the past 30 years has been the main driving force for businesses to accelerate investment in technology and processing.
Currently, many coffee businesses, especially foreign-invested ones, are stepping up investment in building coffee processing plants in Vietnam. According to them, self-control in production is a way to control quality and enhance competitive advantage when participating deeply in the global supply chain.
Meanwhile, domestic enterprises are also investing heavily in new factories. Last April, Nestlé Vietnam announced an investment of nearly VND1.9 trillion (nearly US$73 million) to expand its Nestlé Tri An factory in the southern province of Dong Nai, bringing Nestlé's total investment capital in Vietnam to more than VND20 trillion.
Trung Nguyen Legend Group has just started construction of a coffee factory in Buon Ma Thuot city in the Central Highland province of Dak Lak, with a total investment of more than VND2 trillion. This is the 5th factory in Trung Nguyen Legend's system in Vietnam and the 2nd factory in Dak Lak.
The group identifies that this project plays a special role in shaping the Vietnamese coffee industry when participating in the deep processing and refined processing chain, creating high value.
Meanwhile, Highlands Coffee has inaugurated a roasting factory in the southern province of Ba Ria - Vung Tau, with an investment capital of VND500 billion and a capacity of 75,000 tonnes annually. The factory applies German technology, meeting international standards of quality.
Meanwhile, Phuc Sinh Joint Stock Company is also preparing to start construction on a VND500 billion factory.
Phan Minh Thong, Chairman of the company, said that the new factory, expected to start operations in 2026, will apply high-end processing standards to directly access the European and Japanese markets.
Intimex Group, which is usually ranked in the top three coffee exporters, has been fully operating its instant coffee factory in the southern province of Binh Duong, producing 4,000 tonnes yearly.
However, it still fails to meet market demand. Thus, Intimex is preparing to invest in phase II, increasing the factory’s capacity to 8,000 tonnes yearly.
In 2024, Vietnam’s processed coffee exports reached US$1.18 billion. Among the types of exported coffee, processed coffee stood second, just after Robusta coffee with an export value of US$4.18 billion.
