The biggest group of visitors came from the RoK with 3.6 million, while a further 1.7 million arrived from China.
The VNAT said that the number of foreign visitors to Vietnam accounted for 70 percent of the figure recorded in 2019 – the time before the Covid-19 outbreak.
A good recovery was seen in the US, the RoK, Taiwan (China), Thailand, and Indonesia, while upbeat signs came from Europe, especially Spain, Germany, the UK, and France.
China – a traditional tourism feeder market of Vietnam had a slow recovery rate of 30 percent, and Russia only 19 percent.
The UN World Tourism Organisation (UNWTO) and the World Travel and Tourism Council (WTTC) forecast that global tourism is on track for full recovery in 2024, reaching the pre-Covid level.
International visitors’ demand continues to revolve, requiring countries to improve the quality of the tourism offerings and experience, they said, adding advanced technologies such as AI and digital transformation will speed up the formation of new challenges for the tourism sector.
This year, Vietnam eyes to welcome 17-18 million international visitors, and serve 110 million domestic ones. Total tourism revenue is targeted at around VND840 trillion (US$34.6 billion).
Especially, the Visit Vietnam Year – Dien Bien 2024 with 169 national and provincial programs and events is expected to bring new experiences to visitors.
Last year, the country gained some VND678 trillion in tourism revenue, surpassing 4.3 percent of the set target.
