The 4th Ao Dai Festival will be held in Ho Chi Minh City on March 3-17 by the city’s Department of Tourism in association with the HCM City Women's Union.
The event will take place in Nguyen Hue walking street, the municipal Youth’s Cultural House, GEM Convention Center, the Ho Chi Minh City General Sciences Library, War Remnants Museum, Ao dai Museum, Southern Women's Museum, state offices and schools throughout the city.
The event aims to honor the culture of traditional Vietnamese dresses during different periods of time and promote Ao Dai to local and foreign visitors; and preserve and develop the unique quintessence of the Vietnamese culture.
The festival will include a series of activities including Ao dai exhibition, Ao dai photo contest, a seminar on the evolution of the Ao Dai, art performances, a parade of bicycles carrying women wearing traditional ao dai, a beauty pageant and fashion show.
The city’s government also encourages female officials and students to wear Ao dai in 1-2 days per week and even during March.
