The new products are shelved at 254 convenient stores and trade centers FamilyMart and Ministop.
Mr. Takimoto Koji, Jetro’s representative head in HCMC, said that previously the organization had taken 70 Japanese products to Vietnam. After pilot sale period, over 40 percent of the products have been accepted by Vietnamese consumers.
Basing on that, Japan’s Ministry of Economy, Trade and Industry has established a cooperation council between Jetro and convenient stores to boost trade of Japanese food and agro-aqua-seafood products to foreign markets including Vietnam.
