Electronics purchases still weak despite big promotion in football season

Though numerous electronics stores in Ho Chi Minh City catch FIFA World Cup fever to push sales of television sets this football season that is barely more than one month away, consumers show their indifference to the program.

Visitors at an electronics store in HCMC (Photo: SGGP)
Visitors at an electronics store in HCMC (Photo: SGGP)
Sales are declining in electronics stores after Tet holiday (the Lunar New Year); subsequently, FIFA World Cup is believed to be a chance to kick-start the sales. For instance, staffs of Xanh ( Green) electronics store in Go Vap District gave warm welcome to all visitors to the store. 
A salesman enthusiastically introduced television kinds to customers. A customer will receive discount of VND10 million ($439) if he buys a 55-inch LG television which is worth VND40 million.
The salesman said that anyone who buys 49-55 inch televisions will enjoy big discount because it is in the football season and these televisions were produced last year.
Another television brands offer discount from hundred thousands Vietnam dong to millions Vietnam dong with gifts such as vouchers or tourist tickets. Especially they can buy television or electronic appliances on instalment plan with interest rate of zero percent through consumer finance companies such as FE Credit or HD Saison.
Maybe, Nguyen Kim electronics retailer is the first one that launched sales promotion program to spur purchase. In addition to discounts with gifts , customers can join a lucky draw with the prizes such as :  a tour to Russia to watch World Cup, Hitachi Inverter 584 refrigerator and free Budweiser beer in one year when you buy a product worth VND300,000 up.
Very a few visitors watched televisions at Thien Hoa Electronics store’s display section. It seemed that they just wanted to see rather buy. Mr. Hung, a visitor at the store, said it is wasteful to buy a television because there are several television at home but it is a good chance for those who want to buy bigger television. He considered World Cup not as important as it is believed.

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