On August 15, the Vietnam Tourism Association, in coordination with the Gia Lai Provincial People’s Committee, organized Vietnam Travel Day 2026 at FLC Quy Nhon Beach & Golf Resort in Quy Nhon Dong Ward, Gia Lai Province, with around 550 domestic and international delegates in attendance.
As part of the event, around 110 international travel companies (buyers) from the Philippines, India, Thailand, Malaysia, Russia, CIS countries, and South Korea joined a famtrip program to survey tourism products and destinations from Da Nang City to Khanh Hoa Province, experience local services, and connect with local businesses.
At the event, Vice Chairwoman of the Vietnam Tourism Association, Cao Thi Ngoc Lan, said that Vietnam welcomed 21.5 million international visitors and 135 million domestic tourists in 2025. In 2026, the tourism sector aims to welcome 25 million international visitors and 150 million domestic tourists. Vietnam Travel Day 2026 seeks to connect businesses, expand trade opportunities, and attract more visitors to Vietnam.
Speaking at the event, Chairman of the Gia Lai Provincial People’s Committee, Pham Anh Tuan, said travel companies serve as a bridge that turns tourism resources into products and brings visitors to destinations. Gia Lai aims to work with businesses to develop new itineraries, markets, and tourism products.
According to Mr. Pham Anh Tuan, the province embraces the approach of “a facilitating government, businesses taking the lead, people as the main stakeholders, and tourists at the center,” while pledging to improve infrastructure, enhance tourism products and human resources, and accompany businesses in their development.
On the occasion, the Vietnam National Authority of Tourism launched the message “Innovate Products – Increase Value – Elevate Destinations,” focusing on diversifying tourism products, innovating visitor experiences, developing green tourism, and promoting night tourism in conjunction with cultural industries and entertainment.
