US’s leading pizza chain to open first store in VN

Domino’s Pizza, the second-largest pizza chain in the United States, has announced the opening of its first store in Vietnam, in the country's largest city, Ho Chi Minh City.

Domino’s Pizza, the second-largest pizza chain in the United States, has announced the opening of its first store in Vietnam, in the country's largest city, Ho Chi Minh City.

In an annoucement on Nov. 19, the company's Finance Chief Michael Lawton recognised Vietnam as a growing economy. He said Domino's had made forays into four new countries this year with the others being Germany, Romania and Ukraine.

"Opening our first store in the largest city in Vietnam gives us an excellent entryway into this growing economy," said Lawton.

"We are very excited that Domino's Pizza, the global leader in pizza delivery, is now in Vietnam and we look forward to providing that same level of service that our customers expect from this global brand.", said Tony Cricenti, Chief Executive Officer of Domino’s Pizza in Vietnam.

Founded in 1960, Domino's Pizza operates a network of 9,169 franchised and company-owned stores in the United States and 66 markets worldwide. The Domino's Pizza brand had global retail sales of over 5.6 billion USD in 2009, comprised of nearly 3.1 billion USD domestically and over 2.5 billion USD internationally.

During the third quarter of 2010, the company had global retail sales of nearly 1.4 billion USD, comprised of over 747 million USD domestically and nearly 650 million USD internationally.

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