The event is scheduled for August 27 to August 29 at White Palace Hoang Van Thu in Duc Nhuan Ward, Ho Chi Minh City.
The information was announced by the Ho Chi Minh City Department of Science and Technology at a press briefing on August 7.
The expo will feature products, technologies and solutions across a wide range of sectors, including artificial intelligence (AI), digital healthcare, energy, food, cosmetics and household goods. More than 40 percent of the exhibition booths will focus on technology and AI.
For the first time since the event was launched five years ago, technology has become the dominant sector, reflecting deepening cooperation between Vietnamese and South Korean businesses in high-tech industries.
Over its four previous editions from 2022 to 2025, the program attracted more than 600 South Korean startups and enterprises, facilitated over 5,020 business matching sessions and resulted in around 800 memoranda of understanding (MoUs). More than 50 South Korean startup and innovation support organizations also participated, helping strengthen the startup ecosystem and business ties between the two countries.
The program has also supported 40 startups in connecting with 17 domestic and international investment funds, creating opportunities to secure financing and expand into new markets.
Pham Huynh Quang Hieu, Deputy Director of the Ho Chi Minh City Department of Science and Technology, said that the Ho Chi Minh City K-Brand Expo 2026 is being held as Vietnam and South Korea continue to deepen cooperation through high-level agreements in high technology, semiconductors, energy, and supply chains.
The expo serves as a bridge between the two countries' cooperation commitments and real-world business, investment and trade collaboration, Mr. Pham Huynh Quang Hieu said.
In addition to the exhibition, the program will feature Vietnam–South Korea business matching sessions, thematic seminars, the Innostar 2026 startup competition with 110 projects from 44 universities, and the Venture Star 2026 program, which will connect 15 startups from both countries with investment funds and strategic partners.
