According to Friesland Campina Vietnam (FCV), their sixteen-year campaign (1995-2012) to improve the quality of the milk industry in Vietnam through its Dutch Lady brand at an investment of about US$15 million, has proved to be a huge success.
Both the quality of milk and the quality of the source in Vietnam has been adjudged the best in all of Southeast Asia.
This in turn, has made cow farmers more confident and has also created a multitude of opportunities to improve living standards in the country.
The bacteria level in unpasteurized milk at the moment is under 300,000cfu per ml.
Moreover, productivity of milk continuously rose from 11.4kg per cow per day in 2005 to 13.2kg per cow per day in 2011.
Revenue from milk has gone up from 2.9-9.9 percent in 2006 to 22 percent in 2012. Ranches with more than 40 cows can even target an increase of 28 percent this year.
