SAP, a global market leader in enterprise application software, announced Tuesday the grand opening of its new office in Vietnam, which SAP says is currently the largest among its emerging markets.
The new unit, which the global firm calls SAP Asia Vietnam, is located at Gillimex Building, 24 Phan Dang Luu Street, Binh Thanh District, Ho Chi Minh City.
“We believe Vietnam is one of the most dynamic markets in South East Asia,” SAP Vietnam country manager Srinivas Adimulam said at the office launch.

“The opening of the new office will help us to better accommodate our ambitious growth strategies and enable SAP to commit further investments in Vietnam, to tap into the country’s vast economic and human resources potentials and to help Vietnamese businesses achieve greater successes faster,” he added.
Vietnam now is the largest among the emerging markets of Germany-based SAP, according to him.
The establishment of the office came after four years through which SAP has attained about 120 customers in different industries, making Vietnam one of the firm’s fastest growing subsidiaries in Asia-Pacific, he said.
Regarding some of SAP’s corporate customers that many people know about in Vietnam, he said they were Vietnam Airlines, Hoang Anh Gia Lai Group, Trung Nguyen Coffee, Vietnam’s General Tax Department, Viet Steel (or Thep Viet), Biti’s, and Kinh Do.
Vietnam Lab
SAP also announced Tuesday the establishment of SAP Labs Vietnam as the firm’s first research and development center in South East Asia and the 15th lab globally, following the others in Brazil, Canada, China, France, Germany, India, Israel, the US and elsewhere.
The new lab is staffed with almost 40 professionals who are 100% Vietnamese, according to Mr. Adimulam. It focuses on the research, design, and delivery of software applications for the firm’s solutions globally, he added.
RMIT, Vietnamese - German University join SAP University Alliances Program
Mr. Adimulam said Tuesday that RMIT Vietnam and the Vietnamese-German University had become the first two universities in Vietnam to join the SAP University Alliances program, a community provides connections between university leaders and students, SAP customers and partners, and SAP internal experts.
SAP Vietnam has plans to expand the network in the country, according to him.