Game industry in Vietnam sees promising future

Vietnamese startups in the digital content industry, especially the game industry, are witnessing impressive revenue increases despite the appearance of the Covid-19 pandemic. This has encouraged them to pour more effort and courage in investing and developing more products in the future.

Game industry in Vietnam sees promising future ảnh 1

VNG - a successful game company - has prepared to enter Nasdaq

In 2019, the global income from the game market reached US$145.7 billion, 7 times higher than that of the music market. It is expected that this amount will come to $175.8 billion in 2021.

In Vietnam, the whole startup community was at a shock knowing that Axie Infinity, a made-in-Vietnam game by Sky Mavis, brought about a total capitalization of $2.4 billion, which was the record in the Asian technology community.

Axie Infinity of Sky Mavis exploits several technologies, including Non-fungible token (NFT) – a data unit stored on a digital ledger called a blockchain. With this advanced technology, items in the game cannot be manipulated or counterfeited, and thereby having a high value in the market.

Lynn Hoang, Director of Binance Vietnam, commented that Blockchain has offered new commercial models and income sources for the game industry. Vietnamese game enterprises should take good advantage of this to globalize themselves.

VNG, another prestigious game business with the value of over $1 billion is serving 80 million users nationwide. It has prepared to enter Nasdaq. In May 2017, its CEO Le Hong Minh signed an agreement with Bob McCooey, Vice President of Nasdaq, for its initial public offering (IPO) there.

To better prepare for the launch on Nasdaq, besides successes in Asian countries and India, Russia, VNG has lately contacted a special-purpose acquisition company (SPAC) with a valuation of $2-3 billion.

Statistics from App Annie 2020 - the standard in app analytics and app market data – reveal that Vietnamese game enterprises are is ranked the 7th in terms of the most downloaded games in the world. Google also shows that among top companies with the most downloaded games in the Asia-Pacific region, five are from Vietnam.

Experts in the field state that the main force for the Vietnamese game industry is better Internet facilities, reasonable mobile data packages, and new practical policies for the digital content industry lately.

Obviously, the game industry is a lucrative one, and is in need of governmental support via a better legal corridor so that more high value game startups can appear, positively contributing to the national economic development.