The Southeast Asian country has 1.4 million traditional trade stores nationwide, as per a recent study of Nielsen- a global performance management company that provides a comprehensive understanding of what consumers watch and buy.
30 percent of more than 1.4 million traditional trade stores in Vietnam account for approximately 80 percent of sales in the fast moving consumer goods (FMCG), said in the study.
Accordingly, it can be a big challenge for manufacturers because it is unthinkable for producers to satisfy just 50 percent of 1.4 million stores even huge manufacturers which can provide commodities for 30 percent of store.
