At today's press conference in Hanoi, the Ministry of Industry and Trade (MOIT) announced details of this year’s national e-commerce campaign, organized by the Department of E-Commerce and Digital Economy in cooperation with TikTok Shop and major e-commerce platforms.
Under Decision No. 3144/QD-BCT, the program encourages businesses to offer major incentives and creative digital experiences to engage the growing population of young online consumers.
A key highlight this year is the debut of “Mega Live” — a livestream event series providing real-time guidance on how to distinguish genuine products from counterfeits. This initiative aims to build trust in online shopping and promote safe, transparent e-commerce practices among Vietnamese consumers.
Beyond consumer promotions, the program also supports small and medium-sized enterprises (SMEs) in accelerating digital transformation. It offers training on applying new technologies in online business operations, while also updating participants on the latest e-commerce trends, policies, and regulatory frameworks.
By focusing on innovation, trust, and inclusivity, E-Commerce Week 2025 is set to become a key driver for Vietnam’s digital economy and a dynamic platform connecting businesses and young consumers in the online marketplace.
The event will take place nationwide from November 13 to 17.
