According to Ms. Loan, at present 85 percent of commodities in the market are sold through traditional retail channels such as markets, groceries and small stores. Only 15 percent are being sold through modern channels such as supermarkets, trade centers and convenience stores.
The former ratio has been in down trend while the later has been on the rise.
Residents have preferred shopping at convenience stores and investment room in this segment is very large. The number of residents per convenience store is 69,000 people in Vietnam while it is 37,000 in Thailand and 21,000 in China.