Food businesses increase production for Tet festive season

Vietnamese food manufacturers are stepping up production ahead of Tet Lunar New Year, to ensure a steady and adequate supply during the festive season.

Vietnamese food manufacturers are stepping up production ahead of Tet Lunar New Year, to ensure a steady and adequate supply during the festive season.

This year will see a significant increase of food items by local businesses at various supermarkets in Ho Chi Minh City.

A representative of Nutifood said that the company has displayed its products under the price subsidized program at 193 stores and 22 supermarkets in the City as well as launched many promotional campaigns to lure consumers.

Pham Thanh Hung, deputy director of Ba Huan Company, said that in order to provide enough eggs during Tet season, the company had increased the purchase of eggs from farms in western and southeast provinces earlier on.

Currently, the company has more than 1,000 retail stands which are closely checked to prevent supply interruption and an increase in price during peak season.

According to the Department of Industry and Trade in Ho Chi Minh City, businesses under the price subsidized program have almost finished preparation of goods for Tet holiday season. Supply by businesses under the price subsidized program accounts for 30-40 percent of market share; 40-50 percent in wholesale markets; vegetables, fruits and seafood are 60-70 percent; and other businesses are 10 percent. The amount of produced and stockpiled goods has doubled compared to last year, and exceeded the target entrusted by the City. Many products are able to control 50 percent of market demand such as cooking oil, sugar, poultry, meat, eggs and processed foods.

Nguyen Thi Hong, deputy chairwoman of the People’s Committee of Ho Chi Minh City, highly appreciated efforts by businesses under the price subsidized program in proactively creating supply and preparing goods. The City also encouraged firms to develop distribution channels and increase production under the program.

Forecasts predict that demand for essential products will possibly rise by 20 percent during Tet festive season. Hence, besides normal foodstuffs, many firms have promoted production of foods that are used most often by Vietnamese during traditional New Year holidays.

Basically, essential goods, such as foodstuffs, sweetmeats, fresh foods, processed foods, beverages, clothes and footwear are well-prepared. Vietnam’s food market is considered one of the most attractive markets which draw food producers from many countries during the festive season. Thus, local food producers have struggled to present safe and high-quality foods to win consumer trust.

In addition, food producers have coordinated with distributors, of which the most effective distribution channels are supermarkets and retail stores.

Currently, big supermarkets like BigC, Co.opMart, Vinatex Mart, and Maximark, saw a huge amount of Tet goods being displayed with Vietnamese products taking the upper hand. Some brand names have gained prestige across the country, such as Bibica, Kinh Do, Vinamilk, Trung Nguyen and Vissan.

Besides being palatable to Vietnamese consumers, local food producers also attach special importance to improving design and variety to meet demand.

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