Budget Rent A Car, one of the world’s best-known car rental companies, rolled into the Vietnamese market last week, becoming the country’s first international standard car rental service.
In the beginning, the company pays more attention to hotels and Tan Son Nhat Airport in Ho Chi Minh City. Its vehicles, complete with chauffeurs, was made available at the airport and hotels beginning last Tuesday.
“We are confident there is substantial demand for high quality car rental here,” Dan Cohen, Budget Viet Nam’s general manager, said in a statement. “Google receives the key phrase ‘car rental Vietnam’ at least 250 times per day. Not only does Budget fill that glaring need, but it does so in a comforting fashion. Everyone who’s been overseas knows the name, Budget, and what it represents,” he said.
To maximize its chances of success, the company has strategically teamed with the US-based Gannon Group, and Gannon owns the franchise rights for Budget Viet Nam.
Budget says it will provide customers in Viet Nam with a well-trained native driver who will function as a traveling concierge, with strong English-language skills and knowledge of the immediate region.
Customers can make online bookings at www.budget.com.vn. Customers can choose such cars as Toyota Camry and Innova, Ford Everest and Escape, and Mercedes-Benz sedans and vans. Cars are priced from $69 to $249 per day. Budget, which is celebrating its 50th anniversary this year, says it has more than 1,900 vehicle hire locations in the U.S., Canada, Latin America, the Caribbean, Australia, New Zealand and parts of the Pacific region.
