The event title "Vietnam Consumer Trends Forum 2023: Trends and Retail Market" was held by the Institute for Brand and Competitiveness Strategy (BCSI).
Vietnam is one of the most potential markets in the Asia-Pacific region for shoppertainment - a trend that combines online shopping with entertainment.
Over the past time, e-commerce in Vietnam has made remarkable progress. It is estimated that over 90 percent of internet users welcomed online shopping as a part of their daily life in Vietnam while the growth rate of e-commerce in recent years has always been high, at over 20 percent per year.
Setting a target of financial freedom in middle age, many young people are rushing to earn as much as possible, and thus might fall into cunning investment traps easily.
Conducting transactions online in Industry 4.0 has become so familiar with many people that they consider this method the most popular choice to purchase merchandise instead of the traditional ways of visiting markets or supermarkets. This calls for appropriate legal corridors to protect consumer rights in such virtual transactions.
Information security on smart devices is a global critical matter as there are more and more people using these devices for their daily operations. In Vietnam, as citizens are gradually accustomed to using smart devices for online shopping, distance working and learning, online public services, the identification and prevention of cyber-attacks from these devices have become a top priority these days.
Nowadays online shopping becomes more popular than in-store shopping and more people have taken take full advantage of social networking platforms to put an ad on social network platforms about their products. However, the tax collection and legal regulations governing e-commerce have not achieved the desired results. Therefore, competent agencies will tighten the management of e-commerce businesses and increase supervision to prevent tax loss.
Since the outbreak of the Covid-19 pandemic, the shift towards a digital economy and changing consumer shopping trends have contributed to boosting exports and goods consumption, helping the Vietnamese products reach distant markets.
The trend of sustainable consumption, with environmentally friendly products, has received increasing attention in Vietnam and created an influence on the production and distribution system.
According to a report by Ninja Van Group, an e-logistics company operating in Southeast Asian countries, Vietnam is the leading country with an average number of online purchases of up to 104 orders per year.
The Central Committee of the Ho Chi Minh Communist Youth Union (Central Youth Union) yesterday signed a collaboration agreement with Vietnam Post for the 2023-2026 period.
Currently, the electronics market is rather sluggish. In numerous stores and supermarkets, there is an abundance of sellers compared to buyers, even though discount programs and promotions are being constantly launched.
Vietnam’s e-commerce revenue in 2022 maintained an increase of about 15% compared to last year, according to the Vietnam E-commerce Association (Vecom).
The Vietnam Cybersecurity Emergency Response Teams/Coordination Centre (VNCERT/CC) – the Authority of Information Security has warned of a dangerous tendency of fraudulent employment of collaborators for e-commerce platforms lately.
Recently, e-commerce in Vietnam is assessed to grow robustly. It is forecasted that Vietnam's internet economy will reach US$57 billion by 2025, ranking second in Southeast Asia, after Indonesia.
Electronic transactions and online payments in Ho Chi Minh City are gradually becoming popular; even those who previously did not know about technology have now had to get used to it. This achievement is gained thanks to the digital transformation process of enterprises and business households.